Profeeds was founded in 2007 as a stock feed manufacturing plant. During our infancy years, Profeeds produced 150MT of chicken feed per month for a few commercial poultry farmers. In 2010 Profeeds tied up a key partnership with Irvine’s Zimbabwe, the largest chicken producer in Zimbabwe with a focus on the small scale chicken farmer. This was the year that we opened the first Profeeds Centre in Harare, providing a total poultry solution for the chicken farmer. Profeeds pioneered the three-phase pelleted feed - Starter, Grower and Finisher categories to the small scale Zimbabwean farmer who previously had been trained on two-phase poulty feeding solutions. Specialising in poultry feed, both for broilers and layers, wee also manufacture, pig, horse and dog food, cattle and rabbit feed join our basket which joins a recently developed fish feed and have retail rights for the sale of Aquafeeds fish feed from our subsidiary Fish Feed Private Limited.
Pellets vs Mash. Profeeds has developed a range of pellet products for its customer base:
Effective and Lower Feed Conversion (1.7 - 1.6)
Bird uses 30% less energy digesting same
Improved hygiene as it involves a heat process
With our small scale farmer in mind, we developed specialised training seminars on Broiler Management, and together with our partners at Irvine’s Zimbabwe began sharing best practice techniques that yield maximum results. This training is close to our heart at Profeeds, we hold free training seminars throughout the year at all our Profeeds Centres, Profeeds containers and various farming organisations. We train on average between 7500-9000 small scale chicken farmers anually and more recently have become involved in fishfeed training through our partners at Aquafeeds. Cattle, both beef and dairy, together with Pig and goat farming training and field days are also on the rise.
Our centre and containers footprint is spread throughout Zimbabwe. In addition to our Factory shop, we have 34 Profeeds Centres, 4 Profeeds containers and a feed shop based at Irvine's Chick Sales. Through out retail network we distribute our acclaimed performance Profeeds feed, Irvine’s Day Old chicks (Cobb 500), poultry equipment, veterinary medicines, vitamins, bio-security chemical and poultry house cleaning chemicals. The introduction this year (2017) of seed, fertilizer, and an expanded veterinary and argi-supply product basket has created a farming hub, one stop solution shop for the discerning small scale farmer.
International trends and feed innovation is at the forfront of our minds; we continues to invest in up-to-date plant machinery, expand storage facilities and develop our staff expertise. This allows us to lead a competitive industry and deliver expected results to our growing base of customers.
Profeeds is passionate about growth: partner with performance and get your project off to the very best start! Get in touch with us today and speak to our experts to help guide you in your project plans.