About Profeeds
Profeeds is Zimbabwe’s Premier stock feed manufacturer. Established in 2007, we specialise in high-performance feed livestock feed for poultry; both for broiler and layer categories, as well as producing pig, horse, cattle, rabbit, goat, fish feed and dog food through our subsidiary Aquafeeds Pvt Ltd. Our feed is unique in the stock feed market utilising only top-quality raw materials that are screened and mixed using modern formulations and processes to glean optimum quality and nutrition for livestock. As pioneers of Zimbabwe’s three-phase pelleted feed system (Starter, Grower & Finisher) we deliver better feed conversion, less wastage, improved hygiene, and more efficient production for farmers.
The company operates 7 days a week on a 24hr shift, to maximise production. Our main Harare manufacturing plant has a holding capacity of 5000MT of finished bagged goods and 20 000MT of raw materials in our impressive silo and warehouse space, with entirety of the retail stores holding an additional 6000MT.
A second Bulawayo plant is a new investment that has redefined our operational capabilities and prospects. This new plant now accounts for nearly half of Profeeds total feed output, consistently averaging 6,000MT per month. This strategic asset has not only stabilised our feed supply chain and ensured continuous product availability but has also dramatically reduced our distribution costs and elevated our service reliability across the Central and Southern Regions.
OUR VISION is to become Zimbabwe’s premier integrated agri-business with a focus to in-still a positive change in people’s lives, through generating income options and offering solutions to all aspects of stock feed and farming practices through our retail network platform.
OUR STRATEGY is to build long-term partnerships with our customers, and with their support will maximize the potential of our traditional business, through a combination of enhanced service quality, creative marketing, innovative products and cost efficiencies.
OUR VALUES Our corporate identity defines the kind of company we are now and the one we want to be in the future. Central to that identity is a commitment to create ways to help customers thrive in a changing environment. To do this we must live our brand values:
- Trustworthy - we do what we say we will.
- Helpful - we work as one team.
- Inspiring - we create new possibilities.
- Straightforward - we make things clear.
- Heart - we believe in what we do.
We are committed to contributing positively to all our stakeholders and to a sustainable future. This is part of the heart of Profeeds.
