Corporate Responsibility
At Profeeds we're passionate about giving back to our communities and support a number of charitable organisations on regular basis as well as ad-hoc assistance. A summary of who and what we have been doing recently.
Profeeds is committed to empowering communities by equipping customers with the skills and knowledge needed to become self-sufficient.
In FY2024, our CSR strategy focused on sustainable community development, particularly within farming communities, alongside a continued commitment to animal welfare and wildlife conservation. Through partnerships with industry experts, we’ve expanded our reach and enhanced the value delivered to beneficiaries.
Through its Profarmer division, Profeeds is passionate about sharing knowledge that inspires confidence and success in farming ventures, while ensuring that all essential inputs are easily accessible through our nationwide network of stores across Zimbabwe.
For over a decade, Profeeds has trained thousands of Zimbabweans in best practices for sustainable poultry farming. In FY2024, we continued offering free training workshops to farmers, promoting livestock rearing as a viable source of supplementary income and long-term livelihood growth.
This year, we expanded our programs to include horticulture, aquaculture, pig husbandry, and cattle management. In partnership with The National Kraal, we’ve deepened our focus on cattle production, including pen fattening and disease management, while also introducing seasonal horticulture training linked to our expanded retail offering.
Our training initiatives are led by dedicated Technical Specialists and Regional Sales Managers who actively engage with farmers, institutions, schools, and government bodies. Through workshops, on-farm support, and participation in agricultural events, they continue to deliver practical knowledge and showcase Profeeds’ products and services.
Profarmer Schools Garden Projects
Growing Food, Growing Futures
At Profarmer, we believe that the future of agriculture begins in the classroom. Our Schools Garden Projects are our flagship Corporate Social Responsibility (CSR) initiative, designed to equip young people with practical agricultural knowledge while fostering entrepreneurship, environmental stewardship, and food security.
Now proudly incorporated into the IAL Empower Tomorrow programme, this initiative is transforming school communities across Zimbabwe by providing learners with hands-on agricultural experience that extends far beyond textbooks.
Building a Generation of Future Farmers
Since its inception, the Profarmer Schools Garden Projects programme has become one of Zimbabwe's most impactful school-based agricultural initiatives.
During FY26 alone, 15 new school garden projects were established, bringing the total number of active projects to 60. Throughout the programme, more than 3,100 learners have directly benefited, including 1,466 boys and 1,634 girls, all receiving practical training in crop production, sustainable farming practices, and agribusiness.
By introducing learners to agriculture at an early age, we are helping to change perceptions of farming—from being viewed simply as a livelihood to being recognised as a profitable business and a rewarding career.
Growing With Our Communities
As the Profarmer retail network continues to expand across Zimbabwe, so too does our commitment to the communities we serve.
Our long-term vision is to establish a Schools Garden Project in every community where a Profarmer store operates, ensuring that our social investment grows alongside our retail footprint.
Beyond establishing new gardens, we are equally committed to ensuring that every project becomes self-sustaining, productive, and capable of delivering long-term educational and economic benefits to schools and surrounding communities.
Empowering Communities Through Action
Supporting Livelihoods
We are committed to empowering farmers and communities by providing the tools, knowledge, and resources needed to build sustainable and resilient livelihoods
Focus on Empowerment
Each field visit strengthens our belief that agriculture can transform lives. With every seed planted and every harvest gathered, Profarmer stands committed to driving sustainable farming practices that uplift farmers and their families
Sharing Knowledge
At Profarmer, we believe that access to the right knowledge is just as important as access to quality inputs. Through our farmer training sessions, we provide communities with practical skills on crop protection, input usage, and sustainable farming practices.